A complete system for managing herd records, genetics, and profitability — built to support the way you already work.
Trusted by more than 3,000 ranchers
Trusted by 3,000+ ranchers across the country
Established 2003
Two decades of helping beef cattle producers keep their records, manage their genetics, and run their sales.
Herd records & genetics
Births, weights, treatments, movements, and reproductive history live on one record that stays current. Genetic evaluation sits right beside it, so you can compare candidates and make the mating decision with the numbers in front of you.
Auctions & clerking
Build lots from the records you already keep. Everything you need comes straight from the animal's history — better sale prep decisions with no re-typing.
From the field
Over the past 20 years, Express Ranches has used GEM to manage as many as 225 sales, more than 18,000 potential customers, and data on more than 75,000 registered animals. No matter the size of your operation, GEM is built to work for you — from smaller operations to large-scale programs, GEM provides the tools you need to effectively manage your cattle, data, and customers, all in one system.
Having spent decades in the registered seedstock business, I have learned that great ideas do not lose value over time — they gain value. Dr. Hough and Dr. Benyshek created and laid the groundwork for GEM and were pioneers in developing such a platform. I am happy and excited to see the Steiger and Alford families carry the GEM legacy forward. Combining creative minds with ranching legacy, GEM will be carried forward for decades to come.
Preserving what matters,
elevating what's possible.
About
Dr. Larry Benyshek and Dr. John Hough formed their company in 2003 to turn the data cattle operations already collect — from seedstock breeders and commercial producers to feedlots and packing plants — into information people could actually use. GEM grew out of that work and continues to serve thousands of ranchers within the beef industry.
Co-founder
Larry started his career in 1973 as Director of Research and Education for the North American Limousin Foundation, then joined the University of Georgia faculty in 1976. There he built a team of scientists providing genetic evaluations for many major beef breeds across the U.S., Canada, and South America, and later headed UGA's Animal and Dairy Science Department. He is a recipient of the Beef Improvement Federation Pioneer Award.
Co-founder
John started out managing show and sale cattle and ran Circle G Angus Farm before earning his Ph.D. in animal breeding and genetics at the University of Georgia. He taught beef cattle breeding at Auburn, then directed education and research for the American Polled Hereford Association and, after the merger, the American Hereford Association, where he led the first international genetic evaluation of any beef breed.
GEM Owner-Operators
Jake and Ruby founded TARC (Technology for Agriculture, Ranching, and Commodities) to build practical, workflow-driven software for ranches, livestock shows, and auction businesses. With a background in the industry, a knack for technology, and a passion for people, Jake and Ruby are committed to preserving what matters and elevating what's possilble. Now leading GEM, they're carrying Larry and John's work into its next chapter.
Get started
Share a few details and we'll reach out to get you set up. No obligation.
Get started